What is MyVitalC?
Guest : Christopher Buress
june 26, 2022
Steve Washuta
Welcome to Trulyfit. Welcome to the Trulyfit podcast where we interview experts in fitness and health to expand our wisdom and wealth. I am your host, Steve Washuta, co founder of Trulyfit and author of Fitness Business 101. On today's episode, I speak with Christopher Burris, we are going to talk about his supplement use the co founder and co owner of my vital see, what does my vital see? Well, it contains something called Ess 60, which is considered one of the most powerful antioxidants on Earth. And it is actually a Nobel Prize winning ingredient here, Ess 60. So Chris is going to go over the potential benefits of this from longevity to brain power to sleep, to wellness, to pain management to all day energy, he's gonna explain the studies behind it.
Steve Washuta
And he's gonna talk about his background, because it's not your traditional health and wellness background, how he got into this, why he started this company, it's a great conversation. Again, it is a supplement. And you need to do your own due diligence. So I hope you'll listen to this conversation, you take what you can from it, and then you do your own research before taking the supplement. With no further ado, here's Chris, and I'm talking about my vital See, Chris, thank you so much for joining the Trulyfit podcast, why don't you give my audience and the listeners of background a bio of you, and what you do that's interconnected with the health and fitness and medical community.
Christopher Burres
Okay, Steve, thank you so much for having me. And I'm gonna start off a probably scaring you a little bit like in maybe some of your audience a little bit. I've been manufacturing carbon nanomaterials since 1991, the specific material that I manufacture, and I think most of you are listeners, I'm actually holding up a molecule.
Christopher Burres
And the best way to describe it is if you imagine a soccer ball, where the lines on the soccer ball represent the bonds between the carbon atoms, so you have the spherical molecule of 60 carbon atoms, that was discovered in 1985. Here at Rice University in Houston, that's where I'm based. And the guy, the three professors who discovered it actually went on to win the Nobel Prize in 1996, was short 11 years from from discovery to award of the Nobel Prize. And here's where it might get a little scary, this molecule was amazing.
Christopher Burres
It's harder than a diamond, it turns into a diamond, it performs as well or better than the current best material, and almost every application, so better inks, better batteries, better tires, better photo cells. And for this reason, I mean, that's one of the reasons that one note the Nobel Prize, I think, I like to share, there's actually a new symbol in chemistry.
Christopher Burres
And so if you're, you know, some sort of scientist and you've added a symbol to chemistry, you're probably going to get a Nobel Prize, the the Add symbol, and we're familiar with that, from our email addresses didn't exist in chemistry before this carbon 60 molecule. It turns out that the inside of the soccer ball molecule is big enough for any atom on the periodic chart to fit inside of it. And that's, like physically trapped inside of it, not covalently, or ironically bonded to the exterior.
Christopher Burres
And so lanthanum at sea 60 means lanthanum physically trapped inside of it. So that's, that's, that's just kind of an interesting side note on the path to Nobel Prize was really the other reason they won the Nobel Prizes. It was such a phenomenal discovery. And in fact, and I started the company and with my business partner, Robert in 1991, in 1991, all 10 of the 10 most referenced scientific papers, were related to carbon nanomaterials. So basically related to the discovery of this molecule, and we call this molecule Ess 60. So it's great, it's great and inks and batteries and tires and photo cells.
Christopher Burres
So your audience might be going okay, this doesn't sound like health related. Because they had such amazing properties, they thought that we would be working with it, and we being kind of man in general would be working with it more. And for various reasons, because of the kind of structures on the exterior of that soccer ball. They thought it might be toxic. So they did a toxicity study. They published that toxicity study in 2012.
Christopher Burres
Again, we're just getting scarier right. In that toxicity study, they gave rats water rats, olive oil, and then rats olive oil with this Ess 60 molecule the soccer ball molecule instead of being toxic, the wraps that they gave the ESS 60 molecule and olive oil really the my vital see formula to lived 90% longer than the control group. So this is the single longest longevity experimental result in history. The next best I mean, I know a lot of your arms as personal trainers can have health fanatics they may be aware of probably he's probably trying dabbling in intermittent fasted or all in like I am at least five days a week. But even the concept of intermittent fasting is born out of the results of true calorie restriction. It's very well documented and multiple animal models that if you cut your calorie consumption by 30% I call that the starve yourself 1/3 to death diet. Nobody seems to sign up on that diet. Today.
Christopher Burres
If you do that, though, if you if you cut that calorie consumption by 30%, you can extend your life by 30%. Again, that's borne out and multiple animal models, we're talking about add olive oil and this ESS, 60. molecule to the diet of these rats, these Wistar rats and extend their life by 90%. So a typical Wistar rat lives about 32 months, and they have a known amount of tumors in their body. So the longer Wistar rat lives, the more tumor mass they have in their body. Even though the my vital see rats lived out 90% OUT TO 62 months, none of them have any tumors had any tumors.
Christopher Burres
So that's a pretty those two things are incredibly unique results. And you know, we could call them viral results. And it turned out, again, that was published in 2012. By about mid 2013. Maybe this is some of your audience, you know, biohackers, who hurt who read this paper, and are pretty aggressive, it started calling us and saying, Hey, how much in a dose and we're like, wait a minute, how much in a dose of that stuff you put in ink batteries, tires and photo cells, we're gonna go with approximately zero.
Christopher Burres
And we we actually added not for human consumption to our labeling in mid 2013, still getting scarier right. And it's, it's important to note that the literature was clear. If if you process carbon 60, kind of industrial grade carbon 60. Improperly, it's harmful. If you process it, the way we process it, and the way they did in that study, we call that Ess 60. It's safe.
Christopher Burres
And the literature said that back in 2013, it continues to say that our customer customer testimonials continue to say that but we're conservative carbon nanomaterials scientists not really interested in getting into the supplement industry. The supplement industry is really kind of the opposite of what we are in, we were delivering commercial quantities of carbon nanomaterials to research scientists around the world, you know, when when we sell them, and basically Ess 60 is a is a black powder.
Christopher Burres
When we sell them the black powder, they give it to a grad student or a research assistant. And they take it back to an HPLC. That's high performance liquid chromatography equipment. And they confirm that what we told them, we were going to ship them, we actually ship them. And that's again, the opposite of the supplement market where you're shipping to consumers. They don't have an HPLC. They don't probably don't even have a scientific scale to weigh the pills that they're buying.
Christopher Burres
Like, it's just a different market. And I also, we really didn't kind of open things up until 2017. I'll talk about that in a second. But in that timeframe, from mid 2013, to latter part of 2017, I found an article that said this is peer reviewed published research. That said 50% of the supplements on the market do not have in them what they say they have in them, right? So this was these were all these things saying don't get in this industry, you probably don't want to do that. And it looks like maybe you had a question or some.
Steve Washuta
Yeah, so I want to get to the supplements down the road. Let's let's backtrack a little bit and unpack some of this. First, I have to note that rice, what a beautiful campus, I did my engagement photos on their campus. Oh, cool. Houston. So love being there. love being around there. My wife did her fellowship program and sports medicine down there.
Steve Washuta
Oh, wow. Awesome. And then you know that when you said they were testing the ESS 60, in the olive oil, was finding out this longevity factor sort of a secondary thing, or were they specifically testing was because you mentioned toxicity. So were they just testing toxicity and then happened to get lucky and find out that it was longevity, or were they also maybe suspecting that it could have some longevity properties?
Christopher Burres
I think there was in the literature, there was a lot of hypothesis about potential benefits, not really in the biology space, other than this. So if you look at biology and physiology, one of the things because the soccer ball cage is big enough for any atom to fit inside of it. They were thinking that they might be able to put radioactive atoms inside of it.
Christopher Burres
So you might be able to cram three radioactive atoms inside of it. Most of the chemistry that we utilize for biology, like playing with proteins trying to get things to attach to different cells in the body do work on the exterior of the soccer ball cage. And so the thought process is put radioactive atoms inside of it. Have it attached to cancer cells now delivering a radioactive payload to cancer cells. There is also a study and a patent related to this Ess 60 molecule inhibiting the replication of the AIDS virus.
Christopher Burres
And so it's got antiviral properties. So there there was some awareness that there might be biological benefits. But again, It was a toxicity study. And in fact, it's funny you say, did they get lucky with this longevity study? I think you might find from a tox, toxicology researcher that they got the opposite of lucky. Right? Because Because typically you're looking for toxicity.
Christopher Burres
And here's one thing and I and I love to give them kudos kind of the same way you're describing is, if there's one thing that's true, what's true is when the entire control group and that's the group of rats given water, when all of them are dead. And all of the rats that are receiving the quote, unquote, toxic material are still alive. Your studies done like it is not toxic at that point.
Christopher Burres
But they still did the animal husbandry really for another two and a half years, in order to see what see what was going to happen. Because already an extraordinary results just to have one cohort of rats outlive entirely another cohort, something's going on. So they had the foresight, let's continue to do that animal husbandry and push it out.
Christopher Burres
And really, they were down to two rats, again, two and a half years pass, they're there when the study would have easily been over and accurately determined that it wasn't toxic. One of the rats passed, and they actually euthanized the last one. And you know, took the to took the bio tests that they needed to off of it in order to get the get get the get the study published.
Steve Washuta
If I'm skeptical listener, I think my next question is, what's the catch? Right? There's there's no solutions, there's only trade offs. Are there any serious side effects or even small term side effects that people are concerned with?
Christopher Burres
Yeah, I think, um, well, it today, like it's our responsibility to report to the FDA any serious adverse side effects, and we have not had to report anything to the FDA. Because the side effects that people report are really not side effects. They're just kind of what they feel. So let me describe that a number of our customers, our product is an oil, it's in a high grade, extra virgin olive oil, that tends to leave a peppery flavor at the back of your throat.
Christopher Burres
So some people aren't used to that some people don't like it. Some people like oh, is it rancid? It burns and in the reality is no, it's actually a high quality extra virgin olive oil. So that's one of the complaints. The other is also if you if you're going from a zero kind of oil intake, and by the way, olive oil on its own is amazing. You whatever, whatever amount of olive oil you're consuming, you should double it. Just in principle,
Christopher Burres
Dr. Gundry is number one nutrition podcast as a couple of New York Times bestselling books, he says that the purpose of food is to get more olive oil into your mouth, right. So olive oil is really good. But if you start taking a teaspoon of olive oil, and you hadn't done it before, that tends to literally like run through your system, and people don't like that also.
Steve Washuta
Has any oil, flax oil, grapeseed oil, whatever oil you're introducing, we did an episode called fats one on one or lipids, where we describe the difference between polyunsaturated and saturated monounsaturated, and Omega three and Omega sixes. And yeah, we've talked a lot about how when you're introducing oils, for the first time, I find it a lot people do it and shake.
Steve Washuta
So they start when they want to healthy shakes, they put a tablespoon of something in there and they go, I can't take shakes, they run right through me. So I just got to give it time your body's getting accustomed to these different fats that you're that you haven't otherwise introduced in a long time into your so yeah,
Christopher Burres
yeah. And it's interesting. So so we do have three kinds of fats that we that we get in terms of products. So we've got an olive oil product, we've got an avocado product, and we've got an MCT product, we always recommend the olive oil first. And there's two reasons One, we're a science based institution.
Christopher Burres
And so all the research is on the olive oil. The second reason we recommend it, if you think in terms of how much what is the solubility of the ESS 60 molecule in those different fats, the highest solubility is in olive oil. So you get about point eight milligrams per milliliter and olive oil about point six and avocado oil and about point three and MCT oil. And this is since I'm talking about those three, let me talk like here's what my routine is on a daily basis right now. I do bulletproof coffee, right, except I use our MCT product. It turns out that this black powder when you put in MCT is a fairly clear liquid.
Christopher Burres
When you put the black powder in it turns an amazingly beautiful purple color. And so it Yeah, it's just beautiful. So I put that in my coffee with the ghee. While that's blending, I'll take a teaspoon and a half of our olive oil product. And then when it comes time for lunch, I'll use our avocado product on our salad. So I'm kind of taken certainly more than the recommended serving size. But that but that is my routine.
Steve Washuta
So how did you guys differentiate differentiate yourself from a supplement company because you specifically said you guys are analyzing these products in a different way than a supplement company.
Steve Washuta
As and people know, we've talked about this a lot of my podcasts that the supplements are not FDA regulated, you don't know what's in there, a lot of times they're coming from China, and whatever was in that supplement there that could have been in another VAT an hour earlier that they were making, who knows Viagra? So you don't know what is in your supplements that are being sent overseas? How do you differentiate yourself? And how do you sort of pitched that as an advantage to you guys?
Christopher Burres
Well, I'm gonna kind of just sidetrack real quick, because I think it's an interesting discussion point to a lot of people will look on Amazon for supplements. And then they'll look at the five star rating of Amazon for a supplement and go okay, it's five stars, I think five star ratings makes sense for on Amazon for, you know, cell phones and electronic devices. But for supplements, what does it really like? What does it mean to have a five star rating for for vitamin C? Again, most people don't have a scientific scale.
Christopher Burres
So they probably didn't weigh the tablets, they certainly didn't weigh every tablet, they usually don't even count the tablets, right? Like if it's if the jar is not empty. So five star I jokingly say a five star means Amazon harassed them enough for a review before they died, like and then they left a five star review.
Christopher Burres
Because it's vitamin C, I'm not, you know, it's not a representation of the quality of the product. Um, you know, so what we do we actually manufacture everything here in this lab in Houston. I don't know if you get to Houston often love to have you come by. So it's it's manufactured from the ESS 60 molecule to blending it in the oils, we've got really large stainless steel vats and it's in its back filled with nitrogen.
Christopher Burres
So you're not oxygenating the oils? Because we actually have to, we have to mix it for three weeks. It turns out that not only do you not can you not dissolve much of the ESS 60 molecule into these oils, it takes a really long time to dissolve them. And that's actually I think, part of the benefit. So you think about the black powder, can you consume it, of course you can. It's not water soluble. So that puts it in a typically challenging way to get into our system, or at least for us as a system to absorb it and use it.
Christopher Burres
And if you do take the power powder you just excreted out like there's lots of studies that show that when you dissolve it into the oil, you're actually breaking down those crystals, those Ess 60 molecule molecular crystals into mono molecular molecules. So individual molecules are now dissolved and sell the oil. And that made makes it absorbable. Of course, this is probably happening in the intestines, upper or lower intestines, because that's where our bodies tend to absorb the oils. But but that's what makes it bioavailable. Again, if you just take the powder, you're excreting it. You want it to be bioavailable. That's why it's actually delivered in the oils
Steve Washuta
demographic wise, is this for anyone? Do you recommend this just for anyone who's sort of an optimizer or wants to make sure that they're healthier? And they're worried about their long term health and wellness? Or is this for like a particular demographic?
Christopher Burres
Yeah, I think it really runs the gamut. I think we get our strongest testimonial with people who are actually having some sort of challenge, right? Something that they're wanting to deal with whether it's a significance, the end here, I've got to be careful this, you know, FDA can be a slippery slope, but if it's a significant sleep challenge, but I can tell you, one of my favorite testimonials is from a guy named Anthony Kunkel. He's a two time us Ultra running champion. This guy clocks 120 miles a week.
Christopher Burres
And his first the first conversation I had with him he was like, Hey, Chris, I was taking the regular serving, I didn't really notice anything. When I tripled it. I was like, wow, I actually think that this could be the difference between somebody having a hobby as a runner and a career as a as a runner. That's that three to 5% difference that could you know bump you into the career and he made it and I've got the email I can forward it to you back I never share emails unless I have like direct traceability.
Christopher Burres
My business partner shares a great testimonial I just don't use it because I didn't have a conversation with that person and can't get get necessarily get back to him. But he sent an email and the way he described is like I don't think that my vital see is speeding up recovery. I think it's preventing damage in the first place.
Christopher Burres
And the reason I say this is because on the last 10 miles of a 50 mile run a phrase you don't hear very often where strength and stability were a problem they're just no longer a problem. So so so that's kind of old not even that's not just elite athlete that does like elite extreme athlete right when you're when you're running 50 his his championships are in a 5050 miler and a 50k. So so that's kind of one extreme. You've got something as simple as another testimonial by the way, I'm gonna throw it now the FDA has not evaluated our product. It is not intended to treat, diagnose, cure or prevent any disease.
Steve Washuta
One of my might have said that before
Christopher Burres
Sometimes I forget that I've said it. And you know, maybe say it twice. We are it turns out our largest distributor here in Houston, she originally ordered the product for her dog. And notice such a dramatic difference in her dog that then she started to take it. I like to pause there because you know, one of your first thoughts when it comes to supplement my first thought, even with my own product, because remember, I didn't invent this to do this, right? It's just hey, people were taking it. It literally said not for human consumption.
Christopher Burres
They're coming back with great testimonials. I'm like, Is that is that placebo? I mean, it's not likely because it says not for humans, it's that has the, it's not promoting any benefit. It's actually saying that it's probably detrimental. With pets, there's no placebo effect, right? The pet doesn't go, Oh, I got the little dropper of oil today. And so I'm going to be healthier today. So she noticed such a profound difference in her dog that she decided to start taking it in herself. And I did an interview with her.
Christopher Burres
And she reflected back. And she said, If you had asked me about the three month mark have has have I noticed anything? Is there anything to notice? I probably would have told you no. But then I stopped and I thought about, you know what was going on in my life.
Christopher Burres
There's like, I can work an extra hour every day like and I and I am I'm waking up earlier and I was never a morning person. And then I kind of throw this out as a jokingly the worst testimonial for a supplement ever. I cleaned my garage. Now. It's bad. But it also means something like what is it that that big task that's around you that you haven't gotten done? Well, often it's energy, right? That's the big do I have the energy to tackle that?
Steve Washuta
And I would argue, I would argue mental clarity which sort of is fuses with with Yeah,
Christopher Burres
right. So it's emotional energy, right and or clarity and, and also just the energy to do it. And I can tell you, I have to embarrassingly admit that I used to take two naps before noon on Saturday and Sunday, and we'll talk about that. And in a second. But but there is some value in that. And our most consistent testimonial is our customers take it in the morning, they report mental focus and energy during the day, and then better sleep that night.
Christopher Burres
I'm not aware of anything that you can take in the morning, and impact your sleep that night. I'm aware of things you can do. Right you and your audience know, get exercise in the morning, and you will sleep better that night, as opposed to as opposed to not exercising Right? Or get exposure to the sun. Get that circadian rhythm in line with the rising and falling of the sun. And you'll get better sleep that night. It really is.
Christopher Burres
There's a book called Why We sleep by Dr. Matthew Walker, phenomenal book, I call it the Freddy Krueger of sleep books, because it will scare you to sleep, right? Because he's 25 years of an elite university professor who is talking about all the detrimental effects of not getting sleep again, you you and your audience trainers working out hard, like you've probably hammered into them sleep. It's one of the pillars, right? It's the nutrition, it's the exercise, and it's the sleep, I can those three myths, one of them and you're going to be wanting more.
Christopher Burres
And so in that book, Dr. Walker talks about the $2 billion sleep aid quote unquote sleep aid industry, and what those prescription sleep aids do. There's there's a chemical in our body that builds up called adenosine. And as it builds up, it causes us to desire sleep, the sleep aids these prescription quote unquote, sleep aids knock you out, and you wake up and it's relaxed the chemical pressure of adenosine so you don't desire sleep, but you don't get your REM and you're in REM sleep that are actually the restorative and healing sleep that you need. I just bring that up because we're the opposite of that.
Christopher Burres
We're taking it in the morning our customers are taking in the morning and me I'll tell my sleep story here in a second. It's embarrassing but they take it in the morning mental focus and energy during the day to the point that one of our customer video testimonials is hey, I started taking it today and I didn't finish my I didn't need to finish my cup of coffee. Right? Like that's, that's important. And then and then better sleep that night. In my case.
Christopher Burres
I used to take two naps before noon, Saturday and Sunday. Basically I'd wake up I've got twins they would sit on me and watch cartoons and I would take my first nap and then I would wake up go downstairs get some breakfast go back resumed the position and take the second nap since I started taking this on a regular basis in 2018 Just I barely take naps I love naps are great right but I just barely take naps i I'll be in the position where normally I would fall asleep and I'm like okay, I need to get up and do something and that goes that speaks to the you know cleaning the garage situation.
Steve Washuta
I pride myself on me a little poke holes and things I always read my wife's magazines that comes home and read all these like pediatric articles. And I can always find something in these studies that I feel like that's a little bit off, or they they misrepresented this.
Steve Washuta
So I really love that you said the dog, the dog, there was obvious benefits with the dog because there is no placebo effect with the dog. That's always my first hesitation when taking these supplements. And then also, when people start taking supplements, they typically clean up other areas of their life. So they got all the supplements helping me.
Steve Washuta
But if if now, because you're taking a supplement and you're fiscally invested, then maybe you're eating better than maybe you're paying attention to your health more, and you're drinking more water, you're doing all these other things, you're exercising more, which in turn, has like sort of a coupling effect, right, where it's all working in concert together.
Steve Washuta
But really, I honestly think giving it to the animal and having the animal see the effects is is the best testimonial that anyone could ever get maybe even better than the runner. And I'm sold on that. Let me ask you a few questions here, Chris. Yeah, one, why doesn't the general population know more about this in two? Do you have a direct competitor? Or do you have a patent in which they can't use? Ess 60? For particular supplements?
Christopher Burres
Yeah. So do we do we have a direct competitor in the C 60. Pe space, and I consider C 60. And industrial product, right? There are a number of manufacturers of C 60. In oil, we actually tested 22 of them, only one of them, actually, again, kind of going back to that peer reviewed published research paper supplements 50% don't have in them what they say they have in of the 22, we tested, only one of them actually had in it what they said they had in it, right. And this is really why we d marked Ess 60.
Christopher Burres
And created Okay, Ess 60 is not industrial C 60. And it's also made at our lab, we've been manufacturing this molecule since 1991, we've got the HPLC, the test equipment in house. So most people just mix their oils for two weeks, we came to understand because we have the test equipment that as we expanded the VAT. So as we're making more volume to get this out there, that the process needed more time.
Christopher Burres
And so so those are the things that are that are kind of differentiating as to why more people don't know about it, I mean, it really is landing on me because those competitors are really just kind of trying to capitalize on people searching for C 60. They're not advancing any research, I'm doing an aura ring study, actually, I'm in contact with a professor at the University of California, San Diego. You know, actually like sleep surveys, studies that are done data, all positive. At this point, we've only got 10 people have gone through it. But all of them, basically we collect 10 days of data before they try our product. 10 days on 10 days off 10 days back on, it's just 100% better results when they're when they're on the product.
Christopher Burres
And so it really is falling on, really, US and my business partner and I and our company, to drive the research, right to drive this kind of sleep study research. And then also to get the word out there. So it's just a process. Now, you mentioned pets and throw this one testimonial came this week, actually agno last week, from my personal trainer, he sent a note to my wife, he was like, hey, Melissa, I just wanted to share with you and Chris, my mom was going to put her dog down because he no longer stands up or walks on his own. I gave her my vital C and she gave it to him on Friday.
Christopher Burres
This weekend, he was standing and walking the yard on his own my mom was so happy and I've actually sent like a video guy to get a testimonial. Again, that's a it's a it's I love. I'm an engineer, right and scientists so I love like zero and one like it was this way and now it's that way I don't like it Oh, it feels better is not the kind of testimonial that I'm even remotely interested in other thoughts
Steve Washuta
down the road to do more extensive studies insofar as like panels like lipid profiles and cholesterol and a one C and things of this nature or or does that not sort of fused with the supplements and you have to be really interconnected with like the it being a medical supplement in order to do those sorts of things.
Christopher Burres
So so we one, we do have to be careful, right? Because the goal is for this not to be a medicine that's actually not good for, in my opinion for the general population, as soon as it gets. It's labeled a medicine. And frankly, from the results people are telling us you know, we've got to walk that line really well. And, but but it would be detrimental because that just makes it harder for the general consumer to get to get a hold of the product.
Christopher Burres
There isn't anything in particular stopping it. We are driving some of the research in this and and that's exciting. I don't think that's what a supplement company tends to do. They tend to just kind of rest on whatever whatever researches I mean you look at the CBD industry. I don't know if you know the only kind of FDA approved and really there's there's more and more research coming out.
Christopher Burres
But the thing you hang your hat on For CBD in terms of research and an efficacy is the FDA has approved it for a very specific type of episode epilepsy in young children. And that's where it's got its got it, they hang their hat and then you know, it's just expanded in so many areas. I believe that there's something behind CBD. We're actually working on a CBD a combined CBD because it is also oil based. So a combined CBD and Ess 60. Product.
Steve Washuta
Yeah, anecdotally I've used it before. But again, I I feel like CBD has helped me and maybe from a sleep fashion. I didn't feel any benefits from inflammation, sort of a pain relief, but I know that people do. So who knows. But I want to switch gears a little bit here and talk about your podcast.
Steve Washuta
I know you're on a podcast, tell us about what an episode is like? Are you interviewing people like we are here? Are you doing solos on your own? Is it a combination of the two and then any sort of road bumps that you faced in starting your podcast or as you continue to grow?
Christopher Burres
Well, I can tell you, the when I started the podcast, it was a situation where somebody on the team was like, Hey, we should start a podcast. And that that was like on a Tuesday on Friday, we did our first podcast, I can tell you I got no value. We got no phone calls, we got no customers for a year.
Christopher Burres
So it was a long haul. But it really did help define kind of the company culture, it helps us define like what it is that we're about our format is really find really solid articles, read through and will read through five or 10 articles, find one that's really good really suited for the audience. And then I've got a co host and will bat around the ideas in that particular article.
Christopher Burres
So it's not just like, hey, regurgitating the article. It's like, how does our experience tie in with this article and our knowledge of other things tie in with the article. And that's the format. I think, I think podcasts are great. You know, you really understand information. When you teach it in a podcast format. It forces you to to like one to stay up on the information and to to teach it and understand it at a core level.
Steve Washuta
Can people get my vital see either now or in the future at a store like a vitamin shop or a GNC? Is that the goal eventually? Or are you only specific to ordering online through a site interconnected with you?
Christopher Burres
Yeah, I'm we're, we've had a number of conversations with as in fact, as we took a little field trip to GNC, and one of the things that we realized is that if we were in GNC, it wouldn't really help, right? Because people walk into GNC with one, I'm looking for this brand, right? So you got to have brand awareness, and we're working on that. Or two, I'm trying to solve this problem. And and so our product, most people aren't trying to solve longevity, right?
Christopher Burres
Like, that's where the research is. And the third is nobody's walking into GNC and like, what's not nobody, but I'm sure not many people are watching what's new today, right? And so we really have a long way to go in terms of making people aware of this product, what it can do really experiencing it. And then yeah, being in a GNC would be would be a good idea. It's just not the right path right now.
Steve Washuta
Yeah. And to me, honestly, I think it probably fits initially. I don't mean to like tell you how to market your product, but a sort of a high end clientele so almost more of a spa, high end salon, those sorts of things where people are worried about longevity, at that point, more so than just pure vanity. It's not like I just want to go to the gym and put on three more pounds of muscle.
Steve Washuta
I only have $30 to spend a GNC sort of unlimited wealth and are saying I will do anything I can to make sure that I look good, I feel good and that I can continue health and wellness later into my life and have the money to do that. Those aren't they're not going to GNC they're going to high end sort of salons again, and spas and things of this nature. And I think your product seems to be very fitting of that clientele.
Christopher Burres
Yeah, yeah, it does. And you look at kind of our biggest early stages. And as I get on more and more podcasts, this kind of demographic is changing, but the the early stages 2013 through 2017, were really just cutting edge biohackers like literally the kind of people like those rats lift twice as long. How quickly can I get it in my body? Right with no anticipation of any other results, right?
Christopher Burres
Where, and it's interesting because we have such a broad range of impressive results from that our customers are reporting, which is kind of not surprising. You think anything that has the potential to extend life shouldn't just be extended like it's going to have other health health benefits. And so that is what we're seeing. I'll share one other testimonial which is really applies to me and my wife. I am that geeky scientist who has a spreadsheet of my migraines. I used to get four or five migraines.
Christopher Burres
A year goes back to 2014. I was trying to figure out like what was causing him I don't know if you've ever had a migraine that will just miserable experiences. And I'm trying to figure out maybe I worked out too hard or didn't get enough sleep or whatever, I had a fight with my significant other. And I'm trying to figure this out, I started taking my vitals See, in 2018, I went from four to five a year to zero and 2018, I've probably had four cents.
Christopher Burres
And that would have been 2019 2020 to 21.2. You compare that with my wife, my wife, and I always remember the number nine because she had a prescription. And they only gave her nine. So any migraine after number nine that she got, she just had to muscle through. It took me a while, you know, sometimes getting your spouse on board with cutting edge stuff is not easy. But I finally I finally got there. And she's down from nine plus to one a month or one every other month, which is impressive. Yeah,
Steve Washuta
and correct me if I'm wrong here. It's not that there's this mechanistic, causal thing, stopping migrants specifically, it's that if your body is healthier, if you're sleeping better, if all these other things are running better, right, your your car is more efficient, the tires are pumped up, the oils changed, the transmission is working, everything runs smoother, and in turn, you just feel better.
Christopher Burres
Yeah, I think that's it, you know, if you just think about the sleep, right? And again, one of the pillars, if all we did was improved sleep well, then all we're doing, you know, all we're doing is improving your mental, physical and emotional well being.
Steven Washuta
That's it, I use an acronym called fue. Because I try to explain to my clients, it's very simple, you know, a few things, food, exercise water, that's what we're looking at here, right? You, if you have those things under control, you're in the process of maintaining weight, or losing weight or doing whatever it is you have to do you have to look at, look at those things.
Steve Washuta
And obviously sleep is is in there, too. That's sort of a lifestyle thing that we need to be concerned with that, unfortunately, people are not concerned with. And I think part of the reason why, and this sort of adds to what Michael C does, in my opinion, from what you've explained is that we don't understand our baselines. Chris, the average person thinks they're already operating at let's say 90 or 100% of their baseline, because they only know what they know. And then something happens.
Steve Washuta
They start taking my vital See, they start sleeping more, they start taking a supplement, they start exercising whatever it is that they're doing. And they go oh, this is how this is how I was supposed to be feeling this whole time.
Christopher Burres
Yeah, yeah, I was listening to a podcast or a YouTube, you know, some internet, you know, rabbit hole. And somebody was talking about how people don't understand, like, what healthy is there sitting next to somebody on an airport, in an airplane? And they're like, Yeah, I've you know, I've got diabetes and high blood pressure. But other than that, I'm healthy. Like, whoa, wait a minute like that. Like, that's not like, you it's you've defined other than not being healthy. I'm healthy.
Steve Washuta
Yeah, and that's a, that's a shame. That's what's going on right now. In America. Unfortunately, people are unhealthy. And we have chronic illnesses everywhere. And they're only getting worse. If you talk to the physicians who are seeing these people. They're through the roof. But having obviously products like yours to help expedite people's journey into health and wellness is great. Where can people find your product? Where can they maybe reach out to you if they want to find out more about their product to you specifically, on a website? Do you have social medias list anything?
Christopher Burres
Well, I made, I made a URL for you and your audience, so they can go to my vital c.com forward slash Trulyfit, you'll there you'll find a list of our products, you can get any one of them just one off, or you can actually save 25% on a subscription, you can cancel that subscription at any time, I just want you to take advantage of that discount. We have 505 star reviews, our team is not trained to talk you out of canceling your subscription, don't worry, just take advantage of that discount. We also have a coupon code, it's good for $15 off of your initial order. And again, that's Trulyfit TR u l y fit.
Christopher Burres
And that'll get you an additional $15 off on on that you're going to find we've got capsules. So those are good, you have to take six capsules, one teaspoon of oil, it really kind of boils down into six capsules, I recommend olive oil, we've got a really convenient packaging, which is ampules. You can see this but basically it's a plastic ampule PVA free that has the teaspoon and one teaspoon or five mils, which is the recommended serving. And we actually have a face serum. So you can imagine I wasn't interested in becoming a supplement guy.
Christopher Burres
You can imagine how interested I was in becoming a face serum guy, even even less, but basically we were getting positive testimonials from people consuming it. And those testimonies were about hair and skin. And then one of our business partners she was if there was excess on the edge of the bottle, she was putting it on her face.
Christopher Burres
And she was like, Look, we need to do this and I'm like, Okay, I'll support you. But the feedback on the face has just been phenomenal. So we haven't done it yet, but we're gonna end up doing like an inside out combination where you can consume it and then and then put it on your skin. I use it. I didn't use any sort of face lotion. cream anything but I use it daily now.
Steve Washuta
I will link everything below in the description. My guest today has been Chris Burris with my battle sheet Chris, thanks for joining the podcast.
Christopher Burres
Thanks. Thank you Steve for having me.
Steve Washuta
Thanks for joining us on The Trulyfit podcast. Please subscribe rate and review on your listening platform and feel free to email us we'd love to hear from social@trulyfit.app. Thanks again
Christopher Burres
Website : https://www.myvitalc.com/